Mastering SEO optimization can be difficult, especially if you are just starting out. Fortunately, finding the best SEO tools is easy, we have collected everything on this list. We contact more than 30 SEO experts to find out what the best SEO software is and what keyword tracking tools impress SEO experts. You don't need to try all these tools, you just need to find out which one best suits your store's needs.
Ahrefs is one of the most recommended online SEO tools. Only the second for Google when it became the biggest web crawler. SEO experts can't get Ahref's Site Audit feature because it's the best SEO analysis tool. This tool highlights which parts of your website need improvement to help ensure your best ranking. From the perspective of competitor analysis, you are likely to use Ahrefs to determine the backlinks of your competitors to use it as a starting point for your own brand. You can also use this SEO tool to find the most related content in your niche.
Syed Irfan Ajmal, Growth Marketing Manager at Ridester, loves Ahrefs SEO keyword tools. He shared,"Ahrefs is definitely our most favorite tool when it comes to various aspects of SEO such as keyword research, ranking tracking, competitor research, SEO audits, viral content research and more. That would be a Domain Comparison tool. We added our site and 4 of our competitors for that. This helps to find sites that have links back to our competitors but not us. This helps us find great link opportunities. But this won't be so great if Ahrefs doesn't have the biggest backlink database. Ahrefs has been instrumental in getting our site ranked for a number of key keywords, and taking us to 350,000 visitors per month."
Provided free to everyone with a website, Google's Search Console lets you monitor and report on the existence of your website on the Google SERP. All you need to do is verify your website by adding some code to your website or through Google Analytics and you can send your site map to be indexed. Even though you don't need a Search Console account to appear in Google search results, you can control what is indexed and how your website is represented with this account. As a search tool SEO Search Console can help you understand how Google and its users see your website and allow you to optimize for better performance in Google search results.
SEO marketing tools like SEMRush tend to be a favorite of fans in the SEO community. Experts like that you can easily assess your rank and their changes and new ranking opportunities. One of the most popular features of this SEO tool is the analysis of Domain Domains that allows you to easily compare your website with your competitors. If you are looking for analysis reports that help you better understand your website's search data, traffic, or even your competitors, you will be able to compare keywords and domains. The SEO On-Page Checker tool allows you to easily monitor your rankings and find some recommendations on how to improve the performance of your website.
Liraz Postan - SEO Expert, Senior SEO & Content Manager at Outbrain, recommends SEMRush as one of the best SEO tools. He said,"My favorite SEO tool is SEMrush with the feature" organic traffic". This feature allows me to see all my main articles with one dashboard, along with related keywords, social sharing, and number of words - allowing you to catch a glimpse of what works and where to optimize. I usually use SEMrush on my daily work, like this tool, and site audits to optimize the health of our site. We improve the health of our site by 100% more since we started using SEMrush, and we improve conversion of 15% more than our content page."
SEO Keyword Tools like KWFinder help you find long tail keywords that have a lower level of competition. Experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERPs (Search Engine Results Pages). The Ranking Tracker helps you rank easily while tracking improvements based on one key metric. Plus, if that's not enough, you will get lots of new keyword ideas to help you make your website rank higher.
George Perry, a SEM Specialist in Rave Bandwidth about the KWFinder SEO keyword tool."I like it not only showing me information about the keywords I am looking for, but interesting in good suggestions for related terms, and how they compare (volume, CPC, difficulties, etc.) to the terms I originally saw. I can help them target not only big pie, in vanity terms, but to target better terms that are lower in funnels and more likely to convert, allowing me to target them through focused content that answers the real questions they ask."
Moz software continues to emerge as one of the best SEO tools that experts really use. Some people are raving about how Moz is always up to date even though Google's regular algorithms change. Others raved about their chat portals because it allowed them to always get in-depth responses to each question asked. Whether you are looking for keyword recommendations or crawling sites, Moz is a full-service locomotive. You can get great insight into the performance of your website, but also how to fix it. They also have a free MozBar toolbar that you can download for free that lets you see your store's metrics while browsing any page. If you want to learn more about SEO, you should also consider seeing MozCon, their annual conference.
Keri Lindenmuth, Marketing Manager at Kyle David Group, SEO tools go to none other than Moz. He said,"My favorite feature of this tool is the 'page optimization feature.' He tells you exactly what steps you can take to improve the SEO of each page on your website.For example, this will tell you to 'Include your keyword in this page title' or 'Add an image with the word alt tag key. 'This tool has substantially increased the business of our clients only by the fact that it provides increased transparency. We can compare traffic and optimize their sites with their competitors. We can see pages and search terms where their competitors perform well and change web practices. we are competing with them. Without tools like Moz, SEO really is a guessing game. You don't know where you work well and where you can use enhancements."
Ubersuggest, developed by Neil Patel, is a keyword search tool that helps you identify keywords as well as search intentions behind them with the highest ranking SERPs for them. From short to long phrases, you can find the right terms to use on your website with hundreds of suggestions from this great free keyword tool. The metrics they enter in their reports are keyword volume, competition, CPC, and seasonal trends. Good for organic, SEO, and paid, this PPC team tool can help determine whether keywords are targeted and how competitive they are.
Free SEO tools like Answer The Public allow you to easily find topics to write about for your ecommerce blog. I have used this tool in the past to create content around specific keywords for better ranking online. Let's say you are in a 'fitness' niche. You can use this free SEO tool to create content around for keywords such as fitness, yoga, running, crossfit, training, and covering the entire spectrum. It's good to find opportunities for featured footage. Let's say you hire a freelancer to create content for you, all you need to do is download this list and send it to them. And that will only take you five minutes of effort making it one of the most efficient ways to come up with the topic of SEO for new websites.
Matt Jackson, Head of Content at Wild Shark, likes free SEO tools like AnswerThePublic. He shared,"One of my favorite tools when compiling SEO content for a site is AnswerThePublic.com. The best feature of this tool is presenting a list of questions that web users ask about certain keywords. If I run out of really useful content ideas, or if I compile an FAQ page, it provides very valuable guidance about what people are actually looking for. This is not only useful for SEO content, it means that our clients can answer questions on their site, minimizing the number of customer service calls they receive and giving greater authority to the page and business as a whole. And here's a quick tip: prevent neck pain by pressing the Data button, rather than trying to read the question wheel."
SpyFu - Free SEO Tools While SpyFu has an amazing premium version, many of our experts are raving about their free features. If you are just starting out, you can easily develop paid features when you start successfully. You can easily see the number of times a keyword is searched for every month and easily determine the difficulty in ranking it. You can also do research on your competitors to determine what keywords they use. You can search your competitor's website, or your own website, to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the advertisements they make on Google Adwords and much more. This is one of the most detailed SEO analysis tools on the market.
Adele Stewart, Senior Project Manager at Sparq Designs, cannot get enough SpyFu SEO software. He shared,"I have used SEMrush and the Analytics Agency in the past and SpyFu has one-up on my client competitors. All SpyFu features are very good, but my favorite feature is the SEO Research feature. You can connect competitor domains and get information about their own SEO strategies. You can see what keywords they pay for their organic standings, review their core keywords and even rate their keyword groups. Using SpyFu has become an integral part of my client's SEO success. There are so many things to track and report, plus I don't have to try hard in research like I do with other SEO software. SpyFu withdraws the information I need and organizes reports in a way that can be seen and understood by my clients. I've seen an increase in indexing and ranking for keywords that we didn't even think about."
As a top SEO analysis tool, Woorank offers free and paid options to track and report on your marketing data. You can connect your competitors to find which keywords they are targeting so that you can overwrite their keywords. Try to report how keywords are working from time to time to truly understand your industry and optimize users in the best possible way. And the most important thing is to understand the things that are lacking in your website both from a technical and content point of view as these tools can identify duplicate content, downtime, and security issues and provide guidance on how to fix them.
Majestic is one of the best SEO marketing tools according to experts. It has countless useful features like The Majestic Million that lets you see the rankings of millions of top websites. Does your website do pruning? The Site Explorer feature allows you to easily see an overview of your online store and the number of backlinks you have. It also functions as an SEO keyword tool that allows you to find the best keywords to rank while also having features that are tailored to site comparison and tracking your rankings.
Ryan Scollon, SEO Consultant at RyanScollon.co.uk recommends the Majestic SEO tool. He said,"My favorite SEO tool is Majestic, with its main feature allowing you to check the backlinks of websites that you specify. My favorite feature is the ability to add your own client site and a group of competitors, so you can easily compare a group of SEO metrics such as trust flow, referring to the number of domains and the number of external backlinks. This not only helps us understand weaknesses [client optimization], but also provides simple tables that we share with our clients, so they can also understand the problems and how they accumulate to their competitors. We also use Majestic to audit competing backlinks, because we can sometimes find a number of opportunities easy to handle before moving to other link building tactics."
Google Trends has been around for years but is underutilized. It not only gives you information about keywords but also offers great insights about trends around the topic that can be very valuable at every stage of business growth. Search for keywords in any country and get information around them such as top queries, increasing queries, interest over time, and geographical locations depending on interest. If you are not sure which SEO keywords are right for you, this is the best SEO tool to use.
SEOQuake - Free SEO Tools SEOQuake is considered to be one of the best free SEO tools. This Chrome extension serves as an SEO checker tool that conducts site audits on pages, evaluates your internal and external links while also conducting website comparisons to help you determine how you are doing to your competitors. Other features of this SEO analysis tool include keyword analysis such as keyword density, easy-to-read SEO dashboards, and export features that allow you to easily download and send data to important people on your team.
Brin Chartier, expert digital marketer, and creator of SEO content, is very fond of free SEOQuake SEO tools. He said,"I like good browser extensions, and SEOquake is the best free SEO tool for instant SEO metrics on websites or SERPs. I can immediately withdraw the SEO audit on the page for myself or competitors, and the SERP overlay feature is an awesome visualization of the main page metrics that I can export to CSV & share with my team. This tool saves hours of manual work that I can use to actually move needles so as to create content that is optimized for SEO."
Siteliner are SEO check tools that help find duplicate content on your website. What is duplicate content? Content that is identical to other websites. And Google punishes websites with it. With SEO tools like this, you will be able to scan your entire website to find duplicate content, broken links, size and average page speed, number of internal links per page, and more. It also compares your website with the average website that is checked with this tool to help you better understand where you stand.
Tieece Gordon, a Search Engine Marketer at Kumo Digital recommends a Siteliner SEO tool. He shared,"Siteliner is one of my SEO tools when I am presented with a new site. Identifying and correcting potential problems almost automatically improves quality and value, reduces cannibalization and adds more context to certain pages if done correctly, which is the main reason for using this tool. For free tools (paid versions that offer more available) to offer the ability to check duplicate levels, as well as broken links and the reason for each page being passed (robots, noindex etc.), there are no complaints at all. The main feature here is that the Siteliner works better than what I've ever encountered, is a Duplicate Content table. Simply and easily describe URLs, match words, percentages, and pages. And because it's smart enough to skip pages with noindex tags, it's a safe bet that most shows a high percentage needs to be handled. I have seen many e-commerce sites that rely on manufacturer descriptions, service sites that want to target several areas with the same text and sites with very thin pages - sometimes a combination of both. I have seen that adding valuable and unique content has seen rankings, and in turn, sessions and conversions soared for clients. All of this comes from the Retailer. This may not be enterprise-level software, all-singing, all-dance that promises the world but its simplicity is perfect."
Fat Ranking - SEO Tools Chrome Extensions like Fat Ranking allow you to easily analyze website performance. This SEO keyword tool lets you know the ranking of your keywords. You can add keywords to your search to find out what your rank per page is for each keyword you optimize. If you don't rank for the top 100 results, this will tell you that you didn't rank those keywords. This information allows you to further optimize your online store for these keywords so that you can make adjustments as needed.
Blake Aylott's, an SEO expert at Project Build Construction, a favorite free SEO tool is one that people never talk about."SEO tools are called Fatrank. This is the Chrome extension and this shows the ranking for each search query that you type as for the URL as long as you are at that URL. If I need to know how my current ranking for keywords, I can just type it in the display. This is very accurate and alive. This tool is a life saver when clients want to know their current ranking for something and I can tell them with 100% accuracy. Fatrank is free and must be separate from every SEO Tools."
Keywords Everywhere is another great Chrome SEO extension that combines data from various SEO tools such as Google Analytics, Search Console, Google Trends, and others to help you find the best keywords to rank. They use a combination of free SEO tools to simplify the process of determining the best keywords for your website. So instead of going through several websites every day, you can use this one tool to save a lot of time every day.
Eagan Heath Eagan Heath, Owner of Get Found Madison, is a big fan of the SEO Keyword Tool Everywhere Chrome extension. He shared,"This allows me and my client to see the volume of US keyword searches every month right on Google, which is great for brainstorming blog topic ideas. This also allows you to upload a keyword list en masse and see the data, which Google is now hiding behind a large range unless you pay for Google AdWords. Amazing value for free tools!"
Screaming Frog is considered as one of the best online SEO tools by experts. They like how much time they save by having this tool to analyze your website very quickly to audit the site. In fact, everyone we talk to, says the speed at which you can get insight faster than most online SEO tools. This tool also tells you about duplicate content, errors to fix, bad redirects, and improvement areas for building links. Their SEO Spider tools are considered the best features by top SEO experts.
Jon HofferJon Hoffer, Director of Content at the American Addiction Center, likes the Screaming Frog SEO tool. He shared,"I will not be able to do my work without it. With this, I can crawl the sites of clients and competitors and get a broad overview of what's happening. I can see whether the page returns a 404 error, finds the number of words, gets a list of all title tags and H1, and analytical data all in one place. After the initial view, I can find opportunities for quick fixes and see which pages are driving traffic. Maybe meta descriptions don't exist or title tags are duplicated throughout the site or maybe someone accidentally doesn't index a few pages - it's all there. I also like the ability to extract certain data from a page. Recently, I was working on a directory and needed to find the number of lists on each page. I can pull that information with Screaming Frog and see it next to analytic data. It's nice to know what competitors actually have on their site. This is good for content ideas. Overall, Screaming Frog gives me the opportunity to run a fast audit and get an understanding of what's happening. This reveals opportunities for easy wins and actionable insights. I can determine whether the site migration is running unhindered, usually not. By entering traffic data, I can also prioritize tasks."
If you are looking for a more sophisticated SEO tool, you might want to check CORA. If you are looking for an advanced SEO site audit, they are not cheap, but are complete in their entirety. If you are a medium to large scale business, it is likely the type of SEO tool that you will use to better understand the areas of weaknesses and opportunities for your website.
The Best Search Engine Optimization Tool (SEO)
1. Ahrefs: SEO Keyword Tool
Syed Irfan Ajmal, Growth Marketing Manager at Ridester, loves Ahrefs SEO keyword tools. He shared,"Ahrefs is definitely our most favorite tool when it comes to various aspects of SEO such as keyword research, ranking tracking, competitor research, SEO audits, viral content research and more. That would be a Domain Comparison tool. We added our site and 4 of our competitors for that. This helps to find sites that have links back to our competitors but not us. This helps us find great link opportunities. But this won't be so great if Ahrefs doesn't have the biggest backlink database. Ahrefs has been instrumental in getting our site ranked for a number of key keywords, and taking us to 350,000 visitors per month."
2. Google Search Console: Top SEO Tools
3. SEMRush: SEO Marketing Tool
Liraz Postan - SEO Expert, Senior SEO & Content Manager at Outbrain, recommends SEMRush as one of the best SEO tools. He said,"My favorite SEO tool is SEMrush with the feature" organic traffic". This feature allows me to see all my main articles with one dashboard, along with related keywords, social sharing, and number of words - allowing you to catch a glimpse of what works and where to optimize. I usually use SEMrush on my daily work, like this tool, and site audits to optimize the health of our site. We improve the health of our site by 100% more since we started using SEMrush, and we improve conversion of 15% more than our content page."
4. KWFinder - SEO Keyword Tool
George Perry, a SEM Specialist in Rave Bandwidth about the KWFinder SEO keyword tool."I like it not only showing me information about the keywords I am looking for, but interesting in good suggestions for related terms, and how they compare (volume, CPC, difficulties, etc.) to the terms I originally saw. I can help them target not only big pie, in vanity terms, but to target better terms that are lower in funnels and more likely to convert, allowing me to target them through focused content that answers the real questions they ask."
5. Moz: SEO Software
Keri Lindenmuth, Marketing Manager at Kyle David Group, SEO tools go to none other than Moz. He said,"My favorite feature of this tool is the 'page optimization feature.' He tells you exactly what steps you can take to improve the SEO of each page on your website.For example, this will tell you to 'Include your keyword in this page title' or 'Add an image with the word alt tag key. 'This tool has substantially increased the business of our clients only by the fact that it provides increased transparency. We can compare traffic and optimize their sites with their competitors. We can see pages and search terms where their competitors perform well and change web practices. we are competing with them. Without tools like Moz, SEO really is a guessing game. You don't know where you work well and where you can use enhancements."
6. Ubersuggest: Keyword Tracking Tool
7. Answer the Public: Free SEO Tools
Matt Jackson, Head of Content at Wild Shark, likes free SEO tools like AnswerThePublic. He shared,"One of my favorite tools when compiling SEO content for a site is AnswerThePublic.com. The best feature of this tool is presenting a list of questions that web users ask about certain keywords. If I run out of really useful content ideas, or if I compile an FAQ page, it provides very valuable guidance about what people are actually looking for. This is not only useful for SEO content, it means that our clients can answer questions on their site, minimizing the number of customer service calls they receive and giving greater authority to the page and business as a whole. And here's a quick tip: prevent neck pain by pressing the Data button, rather than trying to read the question wheel."
8. SpyFu: Free SEO Tool
Adele Stewart, Senior Project Manager at Sparq Designs, cannot get enough SpyFu SEO software. He shared,"I have used SEMrush and the Analytics Agency in the past and SpyFu has one-up on my client competitors. All SpyFu features are very good, but my favorite feature is the SEO Research feature. You can connect competitor domains and get information about their own SEO strategies. You can see what keywords they pay for their organic standings, review their core keywords and even rate their keyword groups. Using SpyFu has become an integral part of my client's SEO success. There are so many things to track and report, plus I don't have to try hard in research like I do with other SEO software. SpyFu withdraws the information I need and organizes reports in a way that can be seen and understood by my clients. I've seen an increase in indexing and ranking for keywords that we didn't even think about."
9. Woorank: SEO Ranking Tool
10. Majestic - SEO Marketing Tool
Ryan Scollon, SEO Consultant at RyanScollon.co.uk recommends the Majestic SEO tool. He said,"My favorite SEO tool is Majestic, with its main feature allowing you to check the backlinks of websites that you specify. My favorite feature is the ability to add your own client site and a group of competitors, so you can easily compare a group of SEO metrics such as trust flow, referring to the number of domains and the number of external backlinks. This not only helps us understand weaknesses [client optimization], but also provides simple tables that we share with our clients, so they can also understand the problems and how they accumulate to their competitors. We also use Majestic to audit competing backlinks, because we can sometimes find a number of opportunities easy to handle before moving to other link building tactics."
11. Google Trends: SEO Checker Tool
12. SEOQuake: Free SEO Tool
Brin Chartier, expert digital marketer, and creator of SEO content, is very fond of free SEOQuake SEO tools. He said,"I like good browser extensions, and SEOquake is the best free SEO tool for instant SEO metrics on websites or SERPs. I can immediately withdraw the SEO audit on the page for myself or competitors, and the SERP overlay feature is an awesome visualization of the main page metrics that I can export to CSV & share with my team. This tool saves hours of manual work that I can use to actually move needles so as to create content that is optimized for SEO."
13. Siteliner - SEO Analysis Tool
Tieece Gordon, a Search Engine Marketer at Kumo Digital recommends a Siteliner SEO tool. He shared,"Siteliner is one of my SEO tools when I am presented with a new site. Identifying and correcting potential problems almost automatically improves quality and value, reduces cannibalization and adds more context to certain pages if done correctly, which is the main reason for using this tool. For free tools (paid versions that offer more available) to offer the ability to check duplicate levels, as well as broken links and the reason for each page being passed (robots, noindex etc.), there are no complaints at all. The main feature here is that the Siteliner works better than what I've ever encountered, is a Duplicate Content table. Simply and easily describe URLs, match words, percentages, and pages. And because it's smart enough to skip pages with noindex tags, it's a safe bet that most shows a high percentage needs to be handled. I have seen many e-commerce sites that rely on manufacturer descriptions, service sites that want to target several areas with the same text and sites with very thin pages - sometimes a combination of both. I have seen that adding valuable and unique content has seen rankings, and in turn, sessions and conversions soared for clients. All of this comes from the Retailer. This may not be enterprise-level software, all-singing, all-dance that promises the world but its simplicity is perfect."
14. Fat Rank: SEO Tool
Blake Aylott's, an SEO expert at Project Build Construction, a favorite free SEO tool is one that people never talk about."SEO tools are called Fatrank. This is the Chrome extension and this shows the ranking for each search query that you type as for the URL as long as you are at that URL. If I need to know how my current ranking for keywords, I can just type it in the display. This is very accurate and alive. This tool is a life saver when clients want to know their current ranking for something and I can tell them with 100% accuracy. Fatrank is free and must be separate from every SEO Tools."
15. Keywords Everywhere - SEO Keyword Tool
Eagan Heath Eagan Heath, Owner of Get Found Madison, is a big fan of the SEO Keyword Tool Everywhere Chrome extension. He shared,"This allows me and my client to see the volume of US keyword searches every month right on Google, which is great for brainstorming blog topic ideas. This also allows you to upload a keyword list en masse and see the data, which Google is now hiding behind a large range unless you pay for Google AdWords. Amazing value for free tools!"
16. Screaming Frog - Online SEO Tool
Jon HofferJon Hoffer, Director of Content at the American Addiction Center, likes the Screaming Frog SEO tool. He shared,"I will not be able to do my work without it. With this, I can crawl the sites of clients and competitors and get a broad overview of what's happening. I can see whether the page returns a 404 error, finds the number of words, gets a list of all title tags and H1, and analytical data all in one place. After the initial view, I can find opportunities for quick fixes and see which pages are driving traffic. Maybe meta descriptions don't exist or title tags are duplicated throughout the site or maybe someone accidentally doesn't index a few pages - it's all there. I also like the ability to extract certain data from a page. Recently, I was working on a directory and needed to find the number of lists on each page. I can pull that information with Screaming Frog and see it next to analytic data. It's nice to know what competitors actually have on their site. This is good for content ideas. Overall, Screaming Frog gives me the opportunity to run a fast audit and get an understanding of what's happening. This reveals opportunities for easy wins and actionable insights. I can determine whether the site migration is running unhindered, usually not. By entering traffic data, I can also prioritize tasks."
17. CORA - Advanced SEO Tool
Tuesday, October 30, 2018
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